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The Facts About Gift Cards

  • Offering Gift Cards increase revenues - generating 2 – 10 times more sales

  • 60% of all retailers are expected to convert to Gift Cards by 2007

  • 2 out of 3 people purchased Gift Cards or received Gift Cards in 2006

  • 75% of customers spend more than the value of the Gift Card

  • Gift Card purchases are up to 50% higher than average sales

  • Up to 21% of the funds put on Gift Cards are never redeemed

Businesses that Use Plastic Card Promotions

  • art gallery / gift shop
  • art & craft store / hobby shop
  • bookstore / music store
  • toy store
  • retail clothing store / shoe store
  • game and movie video rental
  • gym membership / health & sport club
  • outdoor adventure equipment
  • sporting goods store
  • movie theaters
  • garden centers
  • golf clubs & courses
  • pet grooming / kennel & boarding / pet shop / vet
  • internet cafe / library
  • coffee shop / diner / restaurants
  • home theater & home decore / shopping club
  • electronics store & computers
  • college & university bookstore
  • motorcycle, atv, boat, rv, automobile dealerships
  • paint ball /mini-putt / bowling lanes / pool hall / go-karting
  • big box store
  • hair salon, esthetics & spa services
  • drug store / cosmetic counter
  • grocery store

 

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